Marketing Toolkit

Resources for spreading the word about The Original Supernut™

Welcome to the American Pecans™ Digital Toolkit for industry

The American Pecans, The Original Supernut™ brand is a first-ever national brand and marketing program to help consumers realize that pecans are super nutritious, super delicious and super versatile. American Pecans marketing efforts are in direct service to the American Pecan Council’s goals of increasing demand for U.S. pecans, both domestically and abroad, and competing with other major tree nuts that have benefited from industry-funded campaigns.

This brand isn’t just for consumers – it’s a rallying point for the whole pecan industry. In this toolkit, you can discover more about how to use the brand that you helped build.

We’ve assembled information on the American Pecans brand, including resources you can reference when communicating about or using the brand, assets you can download and use in your own marketing efforts, and content you can share.

So help us grow. Spread the word about American Pecans by sharing our content on your social channels, using the new American Pecans logo in your marketing materials, or printing materials to share with employees, friends and neighbors.

We hope you find the information and materials useful, and please reach out to us with any questions – industry@americanpecan.com or 817-916-0020.

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