With more time at home in 2020, daily snacking had increased, but that extra munching wasn’t always healthy. It was time for America to clean up its snacking habits and make smarter snacking choices.
Launched on National Snack Day, our Clean Up Your Snacks campaign was designed to help America snack more mindfully in 2021. The campaign acknowledged that for many, snacking had become a mess – both nutritionally and physically in our workspaces. We playfully showcased the all-too-relatable mess created by mindless munching and demonstrating how pecans are a perfect Clean Up snack.
To encourage Americans to tidy up their snacks, we launched the Clean Up Your Snacks Sweepstakes and partnered with actress, “Office Ladies” podcaster and YouTube baking show host Angela Kinsey to spread the word.