Clean Up Your Snacks

There is no need to compromise. Pecans are nutritious and delicious.

With more time at home over the last year, daily snacking has increased, but that extra munching hasn’t always been healthy. It’s time for America to clean up its snacking habits and make smarter snacking choices.

Launched on National Snack Day, our Clean Up Your Snacks campaign is designed to help America snack more mindfully in 2021. The campaign acknowledges that for many, snacking has become a mess – both nutritionally and physically in our workspaces. We are playfully showcasing the all-too-relatable mess created by mindless munching and demonstrating how pecans are a perfect Clean Up snack.

To encourage Americans to tidy up their snacks, we are launching the Clean Up Your Snacks Sweepstakes and partnering with actress, “Office Ladies” podcaster and YouTube baking show host Angela Kinsey to spread the word.

Resources for Industry

Put the Clean Up Your Snacks campaign to work for your own business. Below is a downloadable suite of campaign materials to promote pecans as a no-compromise snack – both delicious and nutritious. You can also promote our sweepstakes giveaway.

Have questions about these materials? Email us at industry@americanpecan.com.

Social Media Cards

Share social content created for the Clean Up Your Snacks campaign – formatted for Twitter, Instagram, and Facebook.

Social Media Assets

Download social content to share with your own followers on Facebook, Twitter and Instagram, or repost content directly from @AmericanPecan social channels.

Clean Up Your Snacks FAQs

What is the goal of the campaign?

According to recent consumer research, Americans have increased their snacking while working from home, but mindless snacking over their computers may not be giving them the fuel they need to get through the day. We are encouraging Americans to clean up their snacking habits and choose pecans – a no-compromise option that is both delicious and nutritious.

Tell me about the sweepstakes giveaway.

American Pecans is hosting a Clean Up Your Snacks sweepstakes, where snackers can submit photos of their crumb-covered desks and grease-smudged computer keyboards on AmericanPecan.com. Select entrants will receive a year’s supply of fresh pecans and other nutritious snacks, as well as a branded super desk clean up kit from American Pecans. To help spread the word about our sweepstakes, American Pecans is partnering with actress, “Office Ladies” podcaster and YouTube baking show host Angela Kinsey, who is promoting the campaign in both print and social media. We are also reaching out to media from coast to coast to spread the word about American Pecans and the Clean Up Your Snacks sweepstakes. The sweepstakes is also being promoted via organic and paid social media campaigns. A suite of Instagram, Facebook, and Twitter ads and posts encourages users to participate in the sweepstakes and directs them to AmericanPecan.com, where they can discover new snacking recipes.

What other elements does the marketing campaign include?

American Pecans is working with influencers who will feature tasty and nutritious pecan snacks, perfect for those work-from-home cravings. Registered Dietitians are showcasing the nutritional benefits and fueling power of pecans on local television segments. We are also promoting nutritious snacking recipes on our website and via social media. Angela Kinsey is sharing her favorite pecan snacking tips in Life & Style and InTouch magazines.

How can industry participate in the Clean Up Your Snacks campaign?

Promote pecans as the no-compromise – delicious and nutritious – snack. If you see local or national media promoting the campaign or nutritious pecan recipes, be sure to share with your customers, friends and family. Download the campaign resources on this page to encourage your own customers, followers and community to participate in the sweepstakes and find more pecan snacking ideas at CleanUpYourSnacks.com.

Why was Angela Kinsey selected to promote the campaign?

Angela Kinsey is famous for her fictional workplace, as well as her “Office Ladies” podcast, which recently surpassed two million downloads. She is also a huge fan of pecans and has her YouTube show with her husband “Baking with Josh & Ange.” Her enthusiastic presence in both the pop culture and food spaces is undeniable, as well as the desire to transparently share her passions with her fan base. Angela is a lifelong pecan fan and some of her earliest childhood memories are of shelling pecans from the three big trees at her grandparents’ home in North Texas. We are thrilled to have her support this campaign and champion American Pecans.

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