The Super American
Pecan-A-Thon

The APC Asked Consumers to #PledgePecans
During the Holiday Season

After our successful brand launch, the American Pecan Council focused on maintaining a steady drumbeat of consumer marketing to tout the many benefits of pecans. There was no better time to promote America’s native nut than the harvest and holiday seasons, when demand for traditional fall flavors already put pecans top-of-mind.

Building on the momentum of the American Pecans, The Original Supernut™ consumer campaign, we announced the next phase of our national marketing program –

the Super American Pecan-A-Thon. Hosted in partnership with top recipe site Epicurious, the Pecan-A-Thon was a first-of-its-kind, interactive, online variety show that entertained, informed and inspired consumers to incorporate American Pecans into their holiday festivities – and into their daily diets long after the holidays ended.

Read on to learn more about the Pecan-A-Thon, including key details about the cast and timing of events.

PECAN-A-THON 101

In our first harvest season as The Original Supernut, the Super American Pecan-A-Thon celebrated the heritage of – and holiday traditions around – pecans, and encouraged our target audience to think beyond the pie shell.

On November 20, 2018 – two days before Thanksgiving when holiday meal planning is at its peak – the Super American Pecan-A-Thon aired online on Condé Nast top recipe site, Epicurious. During the interactive event, growers, our celebrity host Wendi McLendon-Covey, and influential food and lifestyle bloggers highlighted recipes, cooking tips, home décor inspiration and entertaining ideas – all featuring American Pecans.

They also asked consumers to #PledgePecans – a promise to make one more pecan dish beyond pie this holiday season in support of American Pecan growers.

Through December 31, we asked home cooks to photograph and share their pecan creations on social media using the hashtag #PledgePecans. In educating consumers on the many different uses of pecans, we will inspire adoption of The Original Supernut beyond traditional seasonal recipes.

Meet The Cast

Our host was actress and comedian Wendi McLendon-Covey, star of TV shows “The Goldbergs” and “Reno 911!” and the hit movie “Bridesmaids.”

WENDI MCLENDON-COVEY

Celebrity actress and comedian

Influential food and lifestyle bloggers joined the cast to create original recipes and craft ideas for holiday gatherings featuring The Original Supernut.

AMBER KEMP-GERSTEL

Damask Love

BOBBY PARRISH

FlavCity

JESSICA MURNANE

One Part Plant

Industry members from across the country shared their own legacy stories while demonstrating pecan-inspired holiday hosting ideas.

HEATHER SALOPEK

New Mexico
Grower

KORTNEY CHASE

Texas
Grower

MIKE SPRADLING

Oklahoma
Grower

BEN KING

California
Grower

LAURA KING

California
Grower

MARIANNE BROWN

Georgia
Grower

The Iveys band – including grower Arlen Ivey – performed throughout the show and provided the perfect soundtrack to The Original Supernut celebration.

ARLEN IVEY

Texas

SAM IVEY

Texas

JESSICA IVEY

Texas

JENNA IVEY

Texas

GALEN IVEY

Texas

INDUSTRY JOINED THE EFFORT

The American Pecan industry is at the center of this effort, and the Super American Pecan-A-Thon was not possible without the generous support from growers and handlers across the country.

Apart from the growers hosting the variety show, industry members nationwide were encouraged to join the effort by sharing pictures and videos of watching the Pecan-A-Thon, providing product to display during the show, and encouraging consumers to #PledgePecans on their own social channels.

We are grateful to the industry for your willingness to support this FMO in celebration of The Original Supernut and the people behind it.

Visit AmericanPecan.com/pledgepecans to see the action around Pecan-A-Thon, along with holiday recipes featuring The Original Supernut.

Industry helped spread the word to encourage customers, neighbors, family and friends to #PledgePecans by:

  • Sharing the downloadable social media card (found below) on their personal and company channels

  • Printing and distributing our flyer in local communities

  • Tagging family and friends in comments on APC #PledgePecans social media

  • Photographing and posting their own Supernut culinary creations with hashtag #PledgePecans

Resources For You

The following tools and materials were provided to help spread the word about the Super American Pecan-A-Thon

Social Media Card

Encourage your followers to #PledgePecans. Formatted for all social channels.

Printable Flyer

Download, print and share information to inspire your communities to #PledgePecans. Formatted for personal printing.

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