Our Brand

Meet American Pecans, The Original Supernut™

The Original Supernut campaign celebrates American Pecans’ perfect combination of taste, health and locally grown. “Original” gives a nod to our American heritage and “supernut” speaks to our little-known nutritional benefits.

While the APC intends for this to be part of all of our consumer-facing marketing channels moving forward – social media, public relations, digital ads and more – this is not a brand only to be used by the Council – it’s yours.

We encourage you to use the brand in your own marketing and promotion efforts. For usage guidelines, please see the Brand Style Guide (download link below). You can also download the American Pecans, The Original Supernut logo, included in the Resources section below.

We hope you find the information and materials useful, and please reach out to us with any questions – industry@americanpecan.com or 817-916-0020.

Brand Style Guide

American Pecans Brand Style Guide

Guidelines to reference when using the American Pecans brand in your own marketing and promotion efforts.

Downloadable Logos

American Pecans Primary Logo

The primary logo will be your go-to mark for most applications – it is the most flexible and useable of the American Pecans marks.

American Pecans Primary Logo

PNG version. The primary logo will be your go-to mark for most applications – it is the most flexible and useable of the American Pecans marks.

American Pecans Primary Logo with Tagline

The logo with the tagline works well for larger applications – 2” wide or greater.

American Pecans Primary Logo with Tagline

PNG version. The logo with the tagline works well for larger applications – 2” wide or greater.

American Pecans Full Logo Suite

All the American Pecans logos in one, easy-to-download .zip file.

American Pecans Logo Usage License Agreement

Downloadable usage license agreement.

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