The poll was promoted via organic and paid social media campaigns. A suite of Twitter, Instagram and Facebook ads encouraged users to vote for their picks in real-time polls. Some advertisements featured our giveaway prize—fresh pecans, a limited-edition Super Safety Blanket, and access delicious snacking recipes. These ads drove users to a landing page, PecanDebate.com, to enter to win by casting their vote.
To encourage voting and conversation alike, American Pecans sent snuggle-worthy Super Safety Blankets to influencers, who not only shared videos and pictures unboxing their blankets, but also posted their own voting polls.
American Pecans also worked with influencers Shakira Patterson (team PEA-can) and Liz Moody (team puh-CON) who shared their preferred pronunciation on Instagram, and encouraged their followers to vote.
The campaign was shared with reporters around the country—from lifestyle, food and recipe journalists to local broadcast and daily newspapers—using the All-American debate to engage consumers and promote The Original Supernut™ as the go-to ingredient through the election and holiday seasons.