APC & APPB Request for Proposal – FAIR Act Study Evaluations
April 28, 2025
The American Pecan Council (APC) and American Pecan Promotion Board seek proposals from qualified firms or individuals to conduct separate evaluations of each organization’s effectiveness and return on investment for 2020 to 2024.
The primary objective of this evaluation is to assess the economic effectiveness of the promotional efforts funded by these programs, determine their overall benefit to the pecan industry, and ensure their alignment with the Council and Board’s strategic goals. This evaluation, known as the Federal Agriculture Improvement & Reform (FAIR) Act Study, is a requirement of the U.S. Department of Agriculture (USDA) every five years under the 1996 Farm Bill.
All details and instructions for submission can be downloaded can be downloaded here.