Media Coverage | The Pea-can versus Puh-Con Super-Safe Debate
The results from our recent marketing activities continue to show positive growth for consumers. Our most successful consumer marketing campaign to date, the Pea-can versus Puh-Con Super-Safe Debate, has garnered incredible media coverage throughout this holiday season. Click more to view a few positive statistics.
- Over 360,000 votes were cast
- Nearly 16,000 people entered to win a limited-edition pecan blanket
- 7M engagements on APC social posts
- Over 275 media placements totaling 126M+ impressions, including:
- com article that led to two on-air mentions on the TODAY Show
- E! News: Pecan Pie Debate: Is it Pea-Can or Puh-Con?
- com: Thanksgiving pie debate on ‘pecan’ pronunciation resolved
- Real Simple: Have You Been Pronouncing ‘Pecan’ Wrong? Here’s What Pecan Farmers Have to Say
- Southern Living: Is Pecan Pronounced PEA-can or puh-CON? 347,301 Americans and Counting Have Voted So Far
- Food & Wine: This Is How Most Americans Pronounce ‘Pecan,’ According to Survey
- Pioneer Woman: What’s the Right Way to Pronounce Pecan? We Finally Have an Answer
- Parade: The Debate Driving Americans Nuts: How Do You Really Pronounce “Pecan?”
- Local broadcast segments that aired in 40 states
- Multiple articles were syndicated to MSN and Yahoo, extending our reach even further
