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Media Coverage | The Pea-can versus Puh-Con Super-Safe Debate

December 9, 2020

The results from our recent marketing activities continue to show positive growth for consumers.  Our most successful consumer marketing campaign to date, the Pea-can versus Puh-Con Super-Safe Debate, has garnered incredible media coverage throughout this holiday season.   Click more to view a few positive statistics.

  • Over 360,000 votes were cast
  • Nearly 16,000 people entered to win a limited-edition pecan blanket
  • 7M engagements on APC social posts
  • Over 275 media placements totaling 126M+ impressions, including:
    • com article that led to two on-air mentions on the TODAY Show
    • E! News: Pecan Pie Debate: Is it Pea-Can or Puh-Con?
  • com: Thanksgiving pie debate on ‘pecan’ pronunciation resolved
  • Real Simple: Have You Been Pronouncing ‘Pecan’ Wrong? Here’s What Pecan Farmers Have to Say
  • Southern Living: Is Pecan Pronounced PEA-can or puh-CON? 347,301 Americans and Counting Have Voted So Far
  • Food & Wine: This Is How Most Americans Pronounce ‘Pecan,’ According to Survey
  • Pioneer Woman: What’s the Right Way to Pronounce Pecan? We Finally Have an Answer
  • Parade: The Debate Driving Americans Nuts: How Do You Really Pronounce “Pecan?”
  • Local broadcast segments that aired in 40 states
  • Multiple articles were syndicated to MSN and Yahoo, extending our reach even further

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* U.S. Food and Drug Administration: Scientific evidence suggests but does not prove that eating 1.5 ounces per day of most nuts, such as pecans, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. One serving of pecans (28g) has 12g of “good” monounsaturated fat and only 2g saturated fat.

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