Pecanceled Flights Set Right

When Thanksgiving travel is nuts, American Pecans provides a taste of home to get you through.

We know better than anyone how important it is for loved ones to gather and have quality turkey (and pecan) time – whether it’s pecan-inspired side dishes or delicious pecan pie, our pecans are part of Americans’ favorite Thanksgiving meals and moments.

But with holiday travel anticipated to surge, and flight delays in headlines every week, American Pecans is here to ease the stress related to delays and cancellations with our ‘Pecanceled’ Flights Set Right campaign. We’re helping Americans in a couple delicious ways:

  • Partnering with Farmer’s Fridge in select major airports coast-to-coast to offer free, limited-edition pecan pie snack bites to anyone whose flight gets delayed or canceled. ​
  • Launching a Pie in the Sky Sweepstakes where one unlucky traveler, who has to miss their Thanksgiving as the result of a ‘pecanceled’ flight, will be our lucky winner and receive the ultimate travel package.
Pecanceled page hero

Resources for Industry

Put the Pecanceled Flights Set Right campaign to work for your own business. Below is a downloadable suite of materials to promote pecans as a comforting taste of home during what’s sure to be a stressful Thanksgiving travel season. You can also promote our Pie in the Sky Sweepstakes, which will give one lucky winner roundtrip, First Class air travel for the next five years to their Thanksgiving destination.

Have questions about these materials? Email us at industry@americanpecan.com.

Overall Printing Instructions

At-home and professional printing instructions for your Pecanceled Flights Set Right resources.

 
Pecanceled stickers

Sticker Sheets

Download and print travel-themed stickers to remind your customers why Thanksgiving with their loved ones is so special.

 
Pecanceled printable poster

Printable Posters and Inserts

Print posters to hang in your stores and/or inserts for consumer purchases (in-store, shipping, etc.) that focus on the importance of getting them (and their pecans) home for Thanksgiving.

 
pecanceled social media cards

Social Media Cards

Also known as “social previews,” these allow you to choose the image that will display on social media platforms when you (or someone else) shares a link.

 
social card previews

Social Media Assets

Download social graphics to share with your followers on Facebook, Twitter and Instagram, or repost content directly from @AmericanPecan social channels.

Be sure to include PecanceledFlights.com in your social copy. Check out American Pecans social channels for copy inspiration.

 
 
 

Pecanceled Flights Set Right FAQs

What is the goal of the campaign?

Americans – many of whom missed gathering for the holidays in 2020 – will be eager to make it home for Thanksgiving, and it’s expected that the busiest week of the year at airports will be even busier this time around, with many delays and cancelations.

We want to provide a taste of Thanksgiving for travelers frustrated with flight delays and cancelations. We’re working to generate widespread positive awareness by providing a delicious pecan snack to fuel stressed travelers, and keeping Thanksgiving’s favorite nut top of mind.

What are the details of the campaign giveaways?

We know travel plans could go nuts for more people than ever before – that’s why American Pecans is partnering with Farmer’s Fridge to offer anyone whose flight gets delayed or pecanceled free, limited-edition pecan pie bites.

These pecan treats, which are a tasty and satisfying snack to help “fuel” passengers through the travel season, will be located in 31 Farmer’s Fridge vending machines throughout 8 major airports coast-to-coast starting Monday, November 22, while supplies last. Pecan pie bites can also be purchased and are available for everyone through the Farmer’s Fridge Delivery service as well as Farmer’s Fridge locations not within airports (e.g., office buildings).

To further rectify any interrupted Thanksgiving travel plans, we’re also launching our Pie in the Sky Sweepstakes. One unlucky traveler who missed their Thanksgiving as the result of a ‘pecanceled’ flight will receive the ultimate holiday travel package – roundtrip, First Class air travel for the next five years to their Thanksgiving destination (within the continental U.S.), a travel accessory package, a Thanksgiving meal delivered to their door, and a years’ worth of American Pecans.

What other elements does the marketing campaign include?

Key media contacts and social media influencers will receive promotional packages filled with pecan-themed travel necessities, like a phone charger, neck pillow, eye mask, and of course fresh pecans and Farmer’s Fridge pecan pie bites.

We also conducted a Thanksgiving survey with food and travel trends to gather stats that are compelling for media. American Pecans is also working with influencers who will help promote our campaign to their engaged followers.

Are there key dates to remember?

  • November 8: Social media teaser content live to promote campaign with details coming soon
  • November 17: Campaign Launch (marketing activities live including social media, press release, media pitching, etc.)
  • November 22: Pie in the Sky Sweepstakes live; free pecan pie bites available at any Farmer’s Fridge location (for travelers with a delayed or ‘pecanceled’ flight); Pecan Partner content live

Download the campaign resources on this page to encourage your own customers, followers and community to participate in the sweepstakes and find more pecan snacking ideas at americanpecan.com/pecanceled.

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