Pecanceled Flights Set Right

Thanksgiving travel was nuts in 2021 - American Pecans provided a taste of home to get travelers through it.

We know better than anyone how important it is for loved ones to gather and have quality turkey (and pecan) time – whether it’s pecan-inspired side dishes or delicious pecan pie, our pecans are part of Americans’ favorite Thanksgiving meals and moments.

But with holiday travel anticipated to surge in 2021, and flight delays in headlines every week, American Pecans was there to ease the stress related to delays and cancellations with our ‘Pecanceled’ Flights Set Right campaign. We helped Americans in a couple delicious ways:

Partnered with Farmer’s Fridge in select major airports coast-to-coast to offer free, limited-edition pecan pie snack bites to anyone whose flight was delayed or canceled.
Launched a Pie in the Sky Sweepstakes where one unlucky traveler, who has to miss their Thanksgiving as the result of a ‘pecanceled’ flight, was our lucky winner and receive the ultimate travel package.

Resources for Industry

The following materials were provided to help spread the word about the Pecanceled Flights Set Right campaign. Although the campaign has ended, many of the following resources are evergreen and can still be used for a fun way to engage customers.

Have questions about these materials? Email us at industry@americanpecan.com.

Overall Printing Instructions

At-home and professional printing instructions for your Pecanceled Flights Set Right resources.

Sticker Sheets

Download and print travel-themed stickers to remind your customers why Thanksgiving with their loved ones is so special.

Printable Posters and Inserts

Print posters to hang in your stores and/or inserts for consumer purchases (in-store, shipping, etc.) that focus on the importance of getting them (and their pecans) home for Thanksgiving.

Social Media Cards

Also known as “social previews,” these allow you to choose the image that will display on social media platforms when you (or someone else) shares a link.

Social Media Assets

Download social graphics to share with your followers on Facebook, Twitter and Instagram, or repost content directly from @AmericanPecan social channels.

Be sure to include PecanceledFlights.com in your social copy. Check out American Pecans social channels for copy inspiration.

Pecanceled Flights Set Right FAQs

What was the goal of the campaign?

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Americans – many of whom missed gathering for the holidays in 2020 – were eager to make it home for Thanksgiving, and it was expected that the busiest week of the year at airports would be even busier in 2021, with many delays and cancelations.

We wanted to provide a taste of Thanksgiving for travelers frustrated with flight delays and cancelations. We worked to generate widespread positive awareness by providing a delicious pecan snack to fuel stressed travelers, and keeping Thanksgiving’s favorite nut top of mind.

What elements did the marketing campaign include?

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American Pecans partnered with Farmer’s Fridge to offer anyone whose flight gets delayed or pecanceled free, limited-edition pecan pie bites.

These pecan treats, which were a tasty and satisfying snack to help “fuel” passengers through the travel season, were located in 31 Farmer’s Fridge vending machines throughout 8 major airports coast-during Thanksgiving week in 2021.

To further rectify any interrupted Thanksgiving travel plans, we also launched our Pie in the Sky Sweepstakes. One unlucky traveler who missed their Thanksgiving as the result of a ‘pecanceled’ flight received the ultimate holiday travel package – roundtrip, First Class air travel for the next five years to their Thanksgiving destination (within the continental U.S.), a travel accessory package, a Thanksgiving meal delivered to their door, and a years’ worth of American Pecans.

Key media contacts and social media influencers received promotional packages filled with pecan-themed travel necessities, like a phone charger, neck pillow, eye mask, and of course fresh pecans and Farmer’s Fridge pecan pie bites.

We also conducted a Thanksgiving survey with food and travel trends to gather stats that were compelling for media. American Pecans also worked with influencers who helped promote our campaign to their engaged followers.

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