When we say “The Original Supernut,” we really mean the “super” part.
In this marketing campaign, the pecan is a nutrition superhero, helping consumers fuel themselves through their busy schedules.
The Superpowers of Pecans incorporated a suite of social media and website content to show off the superpowers of the mighty nut. Created in the comic-book style of superheroes, which dominate movie and media culture, the campaign promoted the many reasons pecans make a stand-out snack or ingredient.