Industry > About APC

About the American Pecan Council

Advancing the U.S. pecan industry through strategic marketing, innovation, and industry support.

Who we are

The American Pecan Council (APC) was founded in 2016 through a Federal Marketing Order. APC is based in Dallas, Texas and funded by pecan handlers in 15 pecan-producing states: Alabama, Arkansas, Arizona, California, Florida, Georgia, Kansas, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina and Texas.

APC focuses on commercial partnerships, export development, and providing essential resources that enable industry members to market their products effectively.

Our values

The American Pecan Council’s relationships are driven by our three guiding values.

Trust

We are trusted partners to the industry and known for our transparency and accessibility.

Unity

We are committed to unifying the industry and taking actions that support the entire pecan industry.

Performance

We are driven by excellence and strive for an increasingly higher return on the industry’s investment

Strategic industry initiatives

Product innovation

Investing in research and customer-focused initiatives to inspire new product applications, establish industry standards, and enhance marketing positioning in a continuously evolving sector.

Export development

Driving market expansion through international exports with focused initiatives in key regions to achieve incremental volume through exports.

Industry readiness

Advancing quality standards and enhancement efforts while activating the industry on production, distribution, and marketing opportunities.

Supporting industry success

APC provides valuable industry support services, data analytics, and marketing strategies to help industry members effectively promote their business and navigate evolving market conditions. From quality & standards resource development to implementation of marketing initiatives, we deliver the tools that strengthen the entire value chain.

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Creating value through collaboration

Through coordinated marketing strategies and a unified industry approach, APC works to increase demand for American Pecans, develop new markets, and ensure industry investment yields measurable returns. Our organizational structure enables effective stakeholder collaboration that benefits the entire pecan industry.

Our staff & board

Learn more about APC

Meet the council and team

Meet the Council representatives and industry team guiding APC’s strategic direction.

Meet our team

Governance resources

Access key documents and resources related to APC’s organizational structure, industry policies, operational framework, and more.

View resources

Local organizations

Connect with pecan organizations throughout the country in our industry network.

Connect with members