Media Coverage | The Pea-can versus Puh-Con Super-Safe Debate

The results from our recent marketing activities continue to show positive growth for consumers.  Our most successful consumer marketing campaign to date, the Pea-can versus Puh-Con Super-Safe Debate, has garnered incredible media coverage throughout this holiday season.   Click more to view a few positive statistics.

Over 360,000 votes were cast

Nearly 16,000 people entered to win a limited-edition pecan blanket

7M engagements on APC social posts

Over 275 media placements totaling 126M+ impressions, including:

com article that led to two on-air mentions on the TODAY Show

E! News: Pecan Pie Debate: Is it Pea-Can or Puh-Con?

com: Thanksgiving pie debate on ‘pecan’ pronunciation resolved

Real Simple: Have You Been Pronouncing ‘Pecan’ Wrong? Here’s What Pecan Farmers Have to Say

Southern Living: Is Pecan Pronounced PEA-can or puh-CON? 347,301 Americans and Counting Have Voted So Far

Food & Wine: This Is How Most Americans Pronounce ‘Pecan,’ According to Survey

Pioneer Woman: What’s the Right Way to Pronounce Pecan? We Finally Have an Answer

Parade: The Debate Driving Americans Nuts: How Do You Really Pronounce “Pecan?”

Local broadcast segments that aired in 40 states

Multiple articles were syndicated to MSN and Yahoo, extending our reach even further