Graph of the Month

What happened

U.S. pecan sales at retail are lagging 2025 by 3.3%

According to Circana point-of-sale data, U.S. pecan sales at retail are lagging 2025 by 3.3%. Given consumer confidence is near all-time lows, as measured by the University of Michigan survey, and the average U.S. worker experienced declines in real wages for three straight months before rebounding in June, a pullback in consumer spending should not come as a major surprise, even if the results are disappointing.

What’s driving it

Snacking pecan volume is down 9% as consumers grow more selective

The challenges are particularly noticeable in the snacking aisle, where pecan volume has declined 9%. Building off last month's analysis, snacking pecans were where prices had risen the fastest over the last year, potentially explaining why consumers have been more selective in their purchases. Still, 68% of the volume decline is attributed to pecans sold in the cooking/baking section of the grocery store, given the category's larger footprint.

Each month, the U.S. Pecan Market Analysis, an independent analysis prepared by an outside agricultural economist for the American Pecan Council, features a Graph of the Month: a closer look at one chart and the market dynamic behind it.

Pecan prices rising at retail

What happened

U.S. pecan sales at retail are lagging 2025 by 3.3%

What’s driving it

Snacking pecan volume is down 9% as consumers grow more selective

What it means for the industry

Total retail spending still climbs despite the volume decline

View the full analysis